Holly Avella is Assistant Professor of Media Studies and Data Analytics and Faculty Affiliate at the UMBC Public Health Research Center. She received her Ph.D. from Rutgers University in Communication, Information, and Media, studying mood tracking/mediating technologies and mental health. With a background in psychology, counseling, and adaptive technologies, her current work focuses on digital mental health and therapeutic platforms, including AI and social media. Her work has been published in journals that include New Media & Society, Information, Communication, & Society, and Law & Society Review. She has appeared in media including The New York Times and is a contributor for Psychology Today. She has taught a variety of courses, including the areas of media history, media technologies, social media, popular culture, public relations, advertising and consumer media, interpersonal communication, psychology, and mental health media. Her book, Mood Disorder: How Social Media and Therapy Tech are Shaping Mental Health, is forthcoming with University of California Press.